AI in Digital Marketing
This course will give participants the skills to integrate AI effectively into their digital marketing strategies. It will also enable marketing professionals to use AI for enhanced customer segmentation, content creation, and data analysis and show how AI tools can improve efficiency and creativity in digital marketing efforts.
Course Details
Start Date:
N/A
Duration:
5 hours, 1 day.
Previous knowledge:
Not required.
Price:
N/A
Course Details
Start Date:
N/A
Duration:
5 hours, 1 day.
Previous knowledge:
Not required.
Price:
N/A
This Course Is For You If You Are
A Digital Marketing Professional
Whether you're a marketer, brand manager, or content strategist looking to leverage AI in your campaigns, this course will provide you with the knowledge and tools to integrate AI into various aspects of digital marketing.
Interested in Enhancing Customer Engagement
If you want to improve how you segment your audience, personalize content, and engage customers more effectively using AI tools, this workshop will give you practical experience and insights.
A Content Creator or Social Media Manager
Ideal for those who produce digital content and wish to use AI for generating text, graphics, and video content that resonates with audiences while maintaining brand consistency.
Innovative and Technology-Curious
If you are always looking for the latest tools to improve efficiency and creativity in your work, this workshop will introduce you to cutting-edge AI technologies that can transform digital marketing strategies.
A Data Analyst in Marketing
For those interested in data-driven marketing, this course will show how AI can automate data analysis, generate insights faster, and help make informed marketing decisions.
Looking to Save Time and Resources
If your goal is to find efficient solutions for routine marketing tasks, learn how AI can help reduce time spent on these activities by automating processes and generating ready-to-use content.
After The Course You Will Be Able To
Understand the AI model landscape
including its strengths, limitations, and application areas.
Craft effective prompts
for various AI models and tools.
AI models and technologies
Gain real experience with AI models and technologies like ChatGPT, Midjourney, Looka, UIWizard, and more.
Learn how to reduce daily routine time
by at least ten times.
Improve content
consistency and innovation.
Utilize AI
for a targeted and professional approach.
Obtain a list of 100 AI models
and tools for marketing usage.
Course Curriculum
Introduction to AI in Digital Marketing
-
AI in the today’s world: definitions and applications
-
Overview of AI models and tools
-
AI ethics, privacy consideration, and restrictions
-
Discussion: current AI tools and technologies being used in participants’ organizations.
AI for Strategy and Target Audience Segmentation
Generating text content with AI
AI in Visual Content: Design, Banners, Presentations and Websites
AI in Data Analysis
AI in Video Content
Training Format
Duration:
5 hours, 1 day.
On-site
Intensive Practice
The Trainer Of This Course
Anna Sikhidi
- Digital Marketing Consultant
- MBA/Marketing, University of Sunderland, UK
- Over 10 years of online advertising experience
- Expert in Meta ads and Google ads, Social Media Marketing, and E-commerce.
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Please fill out the form with the required
information to get started
FAQ
-
What AI technologies will I learn to use during this workshop?
You will learn to use various AI models and technologies, including ChatGPT, Midjourney, Looka, UIWizard, and other AI tools like GPT for Google Docs and GPT for Google Sheets. These tools are integral for enhancing customer segmentation, content creation, and data analysis in digital marketing. -
How will this workshop help me in creating targeted marketing campaigns?
The workshop focuses on using AI for advanced audience segmentation—behavioral, demographic, and psychographic—allowing you to target your marketing campaigns more precisely. You'll learn to craft prompts that help generate personalized content, ensuring that your campaigns are more relevant to your target audience. -
What practical skills will I gain from this course?
You will gain hands-on experience with AI tools for generating text, visual content, and video. The workshop includes practical exercises such as creating AI-generated blog posts, designing banners and presentations, and even analyzing data to uncover marketing insights. These skills will enable you to incorporate AI into your daily marketing activities effectively. -
Who should attend this workshop?
This workshop is designed for digital marketing professionals, content creators, social media managers, and anyone interested in integrating AI into their marketing strategies. It is suitable for both beginners and those with some experience in digital marketing or AI, as it covers both fundamental concepts and advanced applications. -
What are the prerequisites for joining this workshop?
Participants should have basic computer literacy and access to a laptop or smartphone with an internet connection. Having a Google account and familiarity with MS Office or Google Docs will be helpful, as some of the exercises involve these platforms. No prior experience with AI is required, as the workshop starts with the basics.
